Personnel management of an educational institution as a strategic function and a factor ensuring its competitiveness

It is shown that the management of people, especially in educational institutions, needs a creative approach. Such an approach, for example, can be based on individualization employee motivation, which will certainly have positive impact long-term prospects when making all decisions concerning development personnel potential institutions as whole. Thus, or administration one priority areas modern organizations, including – schools, colleges, universities. main factor influencing increase productivity scientific and pedagogical staff motivation. established formation effective motivation possible only due to developed system incentives, implies SPW perform tasks specific also methods should first focused improving efficiency using workers (SPW). depicted it necessary combine material encouragement with non-material ones. Therefore, order qualified specialists work universities, they trained, systematically, creating organizational, informational methodological prerequisites this. As result, new category professional managers appear people who are able solve issues organization higher education conditions.